About Abdul

Simply put, location-aware advertising involves the delivery of targeted ads based on the user’s location.  In the most basic sense, an ad can be delivered based on either the user’s current location or a history of where he’s been, coupled with a user profile of his interests, current location and previous purchases, etc. Read more…

In 2006,  I had a chance to work with a great visionary from US,  Christopher Fry for building a new online advertising concept. It uses Web 2.0 technologies (tagging, dynamic content, RSS) to create ad feeds that you can target directly to any site. The key thing is that it gives control over ad placement to the people who best know the audience of the site.  We called it ‘Feedweaver’ and we wrote about it in our blog as a new approach to online advertising. 

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