Simply put, location-aware advertising involves the delivery of targeted ads based on the user’s location. In the most basic sense, an ad can be delivered based on either the user’s current location or a history of where he’s been, coupled with a user profile of his interests, current location and previous purchases, etc. Read more…
Augmented reality, which uses your smartphone as a window to display “enhancements” to the world through its camera, is pretty hot right now. You can use it with Google Goggles to Google the world, or use it with Yelp to find the nearest restaurants. In 2009, there was an explosion of interest in bringing augmented reality applications and browsers to mobile devices with GPS, cameras and compasses. Mobile AR can create a new level of mobile interactivity in gaming, travel, retail, social networking and education applications. Read more…
Location Aware Applications “Locware” deliver online content to users based on their physical location. Various technologies employ GPS, cell phone infrastructure, or wireless access points to identify where electronic devices such as mobile phones or laptops are, and users can choose to share that information with location-aware applications. Read more…
